Our clients want immediate results—an interview right away, a coverage in the Wall Street Journal, a podium speaker in a high-profile conference. We do too! Who doesn’t? But the phrase “Slow PR” is what we typically experience. As you know, Public Relations (PR) has always been about relationships, and “slow” Read more…
When writing a press release, you might wonder how long it should be. In other words, what’s the ideal word count? Since I serve small businesses, I sometimes receive this question from new clients. My rule of thumb is below 400 words. 200 words will be ideal, if you can Read more…
Research shows that for every journalist, there are six PR professionals. I couldn’t find the source of this information, but I remember the ratio clearly. You can imagine the amount of pitches and emails these journalists receive every day. According to a Muck Rack survey, most journalists publish under five Read more…
Press releases are one of the best ways to engage journalists and influencers to cover your story. You might ask, “What types of content are newsworthy?” Throughout my career, I have worked for both publicly traded and start-up companies. Along the way, I collected a list of newsworthy content you Read more…
The main goal of public relations (PR) is to boost the reputation of your brand. Every business has a story and PR is how those stories get heard. PR is probably the most efficient, cost effective means of getting your brand message and story out. Although reputation alone doesn’t always Read more…
Those of us who work in public relations claim that publicity, or earned media, has greater credibility than paid media, i.e. advertising. Does that still hold true in today’s complex media landscape? The answer is yes! The Journal of Promotion Management published an article in June 2019, titled A Mixed Read more…
A couple of days ago, I received a reply from a journalist whom I follow and admire. She wrote, “How nice to get a personally addressed email. Thank you for this. I will find a little space for it [my client’s story].” I was pitching a story that I thought Read more…
Whether to start or grow a business, it’s important to position yourself in your market. Public Relations is one of the most efficient, cost-effective means of getting your message out. Every business has an inspiration and a story and PR is how those stories get heard. Public relations can help Read more…